What is NFC-URL?

Have you often been confronted with the problem of not knowing how to convey information about your products and your company to your customers in an understandable and compact way? Perhaps you have spent hours deciding where to place the content about your products, such as explanations and illustrations of how the product should be used, in the shop and what content you want to convey at all. Do you want to present the vision of your company in your shop, is it information about offers or would you rather present the various products in your range?

Imagine if you had a way for your customers to access all this information without being overwhelmed by the amount of information, they receive from posters and displays in-store.

The solution is NFC-URL.

1. What is NFC-URL?

Our portal NFC-URL offers you the option of equipping advertising material or the products themselves, with NFC tags, that link to your content. The URL of your desired landing page, you want to be directed to, is saved on the NFC chip. This landing page can be your company's website, further product information or your online shop and much more. Your customers receive all important information via the NFC tag and you do not need to put up numerous displays or posters, which could make the customer feel overloaded with information. All you need to do is attach an NFC tag to your product, for example in the form of an NFC sticker.

In our NFC tag shop you have the opportunity to explore our wide range of NFC tags and discover the right NFC tag(s) for you. If you cannot find a suitable NFC tag, we can customise one for you. Configure your personalised NFC tag here.

2. What are the advantages?

The advantage - Neither you nor your visitors need an app to view the content on the NFC tags!

But what happens if you want to change the content of your landing page, for example because you have added new products to your shop or you want to make your website more attractive? This is no problem with NFC-URL! You can manage your URLs via the NFC-Smart Portal so that you can change the content and design of your landing page at any time.

The advantage - you don't need neither a new product nor a new NFC tag - you also don't need a new NFC URL redirection.

NFC-URL therefore offers you a sustainable and long-lasting solution. You can easily change the content that you present to your customers. With the next scan, your customers see the new content directly.

This is a significant advantage over conventional advertising methods. In particular, you can also reduce costs. For example, if you use QR codes and print them on a poster, you have to print the entire poster again, as soon as you want to present other content via the QR code. NFC-URL also provides you with up-to-date statistics on the success of your advertising campaign.

Find out more here about NFC-URL and how you can use it to market your products (link to the marketing text).

If you are interested or have questions about any of our products, please contact us via the contact form or give us a call!