Imagine you are planning to visit a trade fair or promote your new product at an event in the near future. Your aim is to organise a trade fair stand or an event that stands out and is innovative on the one hand, and on the other hand is not too expensive. You think about what you need to prepare and which advertising materials you can use to present your product in the most attractive and eye-catching way.

Should you use advertising posters and how many advertising posters should you present? What gifts could you give visitors and how could they be designed? What products could you present and how can you easily communicate your company's vision to the visitor? But the most important question that precedes all these questions is: How can you organise your exhibition stand or event effectively and efficiently in order to arouse visitors' interest in your product and your company and present yourself as an innovative, competent and trustworthy company?

NFC offers an answer to this question.

NFC marketing

NFC has proven to be an innovative technology that attracts attention and helps to build and maintain customer loyalty. NFC technology is also increasingly being used to promote the company's own products and services.

Near field communication marketing (NFC marketing) is one of the proximity marketing strategies. This is a form of short-term sales promotion that provides visitors with all relevant information quickly and easily. With NFC marketing, visitors interact with objects in which an NFC chip is implemented. This object provides them with further information or takes them to the company's website. These objects can be posters, business cards or your own advertised products.

What types of advertising with NFC are there?

If you are now thinking back to the planned trade fair visit or the upcoming presentation of your new product, you are now asking yourself which NFC-based advertising media you could use? From discovering your product to acquiring a new customer, the visitor at your trade fair stand or your presentation goes through various phases.

1. Generate attention & arouse interest

NFC Smart Poster

In the first phase, the aim is to attract the attention of visitors. In an exhibition hall in particular, there are many advertising posters and many different exhibition stands, which means there is a risk that your own stand will be overlooked.

To draw the visitors' attention to your trade fair stand or to advertise your event and make a lasting impression, you can use strikingly designed NFC smart posters. These are advertising posters that are equipped with an NFC chip, for example in the form of a sticker, and thus create an interactive advert.

Visitors can scan the NFC sticker and gain access to exclusive content such as a link to the company website, a voucher code or they can watch a video about your brand and your product. This allows you to offer visitors an interesting and new experience, which in turn arouses their interest in your other offers. You also have the opportunity to differentiate yourself from other advertising posters. You can use our portal NFC-URL to redirect visitors to exclusive content such as your homepage and much more. Find out more about NFC-URL and its advantages here.

NFC stickers offer you many possibilities, as they can be stuck not only on advertising posters, but also on banners, signs and flyers.

The NFC smart posters are a cost-effective advertising medium with which you can address your target group individually and interactively. You can design your NFC stickers according to your wishes and customise them for you. Find out more here.

The NFC Smart Posters are particularly advantageous compared to conventional posters because you can change the content linked in the NFC tag at any time. You don't need a new NFC sticker for this and you don't have to buy a new poster! This means that an NFC Smart Poster can still be used for other events after the trade fair or after the planned event, and the content stored there can be easily customised for different target groups.

Another advantage is that your company can see how often the digital poster has been scanned. This makes it much easier to measure the success of your advertising campaign than with a conventional poster.

2. Presentation of your content

Once visitors have become aware of your exhibition stand or event and their interest in your products and your brand has been aroused, the second phase is all about presenting the content of your exhibition stand or event in an understandable way. In order to build a positive bond with visitors and generate potential new customers, you now need to communicate your content in a clear and simple way. The use of NFC is also very helpful in this phase.

2.1 Customise products with NFC tags

At trade fairs, visitors are confronted with many products. By customising your products and equipping them with an NFC tag, you can stand out from other companies and leave a lasting impression.

You can now store different information on this NFC tag. For example, visitors can find out more about your company or your products by scanning the NFC tag, which contains the product description, information about the warranty and instructions on how to use the product. You can also encourage repeat purchases by including a link on the NFC tag to your shop. There, visitors can see even more of your products and order additional products. This can also strengthen the bond with existing customers. This redirection to your shop or your company's website can be accessed via our Portal NFC-URL. You can use this portal to define which landing page your visitor should be redirected to. This allows your visitors to scan your products and then be redirected to your company's homepage.

But what happens if you want to redirect visitors to a different landing page after the trade fair? That's no problem with NFC-URL! You can change the URL you want to redirect to at any time. This means that trade fair-specific content stored on the NFC tag can be changed with new, up-to-date content after the trade fair. With the next scan, your customer will see the customised landing page.

2.2 Theme stations

To make your trade fair stand or event stand out and differentiate it from others, you can offer interactions with your trade fair content. To do this, you can use our NFC-URL software to create themed stations on your exhibition stand or at your event. You can then place posters or your products containing an NFC chip on the theme stations, for example. Visitors only need to scan this with their smartphone and can then explore and familiarise themselves with the content of the various themed stations. As a company, this gives you the opportunity to convey your message more clearly and visitors can build up a comprehensive understanding of your brand and your products. In addition, you leave a lasting impression on visitors and offer a unique interactive experience. Find out more about NFC-URL here.

2.3 Digital competitions

Another interactive way to present your content to your visitors is digital competitions. You can design a digital competition in which visitors can take part by scanning an NFC product. You can also use NFC URLs for this and save the target URL of your competition on an NFC tag, which redirects visitors to your digital competition. Using digital competitions, you can playfully strengthen engagement and involvement with your product, your brand and your vision. By using NFC tags, you can innovate the competition and attract many new customers, as well as build a positive attitude towards your company.

3. To stay in mind

However, the aim is also to ensure that the individual topics are remembered by visitors and that they can continue to engage with the topics presented after their visit to the trade fair or event. However, they often don't have the opportunity to do this as they are confronted with a lot of different information from many different trade fair stands and events. But how can you make sure that visitors remember you even after their visit to the trade fair or event?

3.1 NFC give-aways

To do this, you can hand out small gifts with brand logos to visitors and set yourself apart from other companies by giving away NFC give-aways. Instead of the usual pens and key rings, you can make them more innovative by equipping them with an NFC tag. This can also be realised via NFC-URL. The advantage is that you can change the content linked to the pens and keyfobs at any time via NFC URL. This gives you a double benefit for visitors. On the one hand they are practical utensils, on the other hand they are important carriers of the latest and most up-to-date information about your company. It is also a creative promotional gift. Another NFC give-away are the NFC wristbands that we produce.

The NFC bags are a particularly innovative and unique give-away. These are paper gift bags with an integrated NFC chip. Here, too, you can equip the NFC chip with an NFC URL and forward it directly to promotions or your products. Compared to conventional paper bags, they therefore have another benefit in addition to transporting items.

3.2 Digital coupons & loyalty programmes

Loyalty programmes and coupons can help to bind visitors to the company. For example, when visitors scan one of your products, they can activate a coupon for this product or service.

You can already use NFC-based loyalty programmes at your trade fair stand or event. If you stick an NFC sticker on your stand or on your products and visitors scan it, you can collect loyalty points. You can then add this to the point of sale. In this way, you will be remembered by visitors and your customers in the long term and your brand will be recognised more easily and quickly at the POS. You can thus increase the likelihood of follow-up purchases and promote customer loyalty to your brand and your company.

3.3 Digital business card

However, the digital business card is very useful for maintaining contact with visitors even after their visit to the trade fair or event so that they can get in touch with you quickly and easily. Usually, business cards are exchanged and the contact details then have to be laboriously typed into a mobile phone. With an NFC business card, exchanging contact details is much easier. Here, the visitor briefly touches the NFC business card with their smartphone and the contact details are transferred to the address book. The NFC card also offers space for much more than just the mobile phone number. A link to the website, social media profiles, a photo and much more can also be stored here. Find out more about our NFC vCard here. But the NFC vCard offers even more. Because you have the option of linking your NFC vCard to another product. For example, we can process an NFC chip into a key fob, a label or a biro and then add your profile to it. If you then distribute a tag to your visitors as a give-away, for example, or equip the products you offer directly with an NFC label, they can view your profile with just a scan and contact you more quickly.

The NFC-vCard gives you the opportunity to increase your reach and brand awareness and you don't have to worry about visitors losing your business card or it being damaged by external influences such as rain.

The NFC vCard is also a long-lasting product. This is because you can change the data stored on it quickly and easily at any time without having to buy a completely new business card.

4. Review of the achieved success

Now that you have presented your company and your products at the trade fair or your event, you want to know whether the advertising materials you used were successful. NFC can be used for this purpose.

With our NFC-URL portal you can view various statistics on your advertising campaigns. While the trade fair is still running, you can see how often your advertising material, which is equipped with an NFC tag, has been scanned by your visitors. You can also see how often your advertising material has been scanned in the current month and in the previous month. This allows you to recognise which advertising media were successful or which topics in the theme stations were scanned most frequently and were of particular interest to visitors. This information is very important for the planning of subsequent trade fair stands and events, as you can recognise whether your advertising material has attracted attention and curiosity.

Why NFC?

Nevertheless, the question arises as to whether a QR code could be stuck on the products to provide visitors with all the important information. The advantage of QR codes is that they can be produced free of charge on the Internet using QR code generators. However, the disadvantages are that if you have a QR code printed on your advertising poster, for example, it takes up part of the advertising space that you could use for other purposes. With NFC stickers, the NFC chip is invisible to visitors and you have the option of having it printed with your company logo.

Another important difference is that advertising materials such as posters equipped with a QR code can only be used once, as the information stored on them cannot be changed afterwards. On the market, it is important that consumers are quickly informed about innovations from the company in order to strengthen their own market position against the competition and acquire new customers. With NFC-URL you can inform your customers quickly and flexibly about news.

This shows that if you only want to use an advertising medium once, QR codes are a good way to pass on your information. However, if you want to use an advertising medium in the long term, then it is worth buying NFC tags.

The advantages of using NFC in advertising

To summarise, the use of NFC tags brings various advantages when choosing your advertising media.

NFC smart posters & giveaways in particular show that the content stored on the NFC tag can be easily changed and updated. This means you don't have to recreate the poster or giveaway every time you make a change. This allows you to save costs and get your current message across to your customers quickly. Another particularly practical feature is that the NFC tag can be integrated invisibly into the advertising material and does not take up any valuable space.

In addition, you can create an interactive experience with the themed stations and NFC URL that visitors will not soon forget. At the individual theme stations, visitors also have the opportunity to engage intensively with your themes and your message and increase visitor interest. In addition, the use of NFC tags is environmentally friendly. In this way, companies can also distinguish themselves through environmentally friendly marketing as a company with an environmentally friendly corporate culture.

If you are interested or have questions about any of our products, please contact us via the contact form or give us a call!